1) Title
When uploading your video, you should put a title as enticing as possible. Your title will help users in deciding whether they should click on your video over another. For example, you can give it a title like “Easy Steps in Dragon Origami Making”. However, avoid titles that trick users into clicking your video.
2) Description
Write an appealing description of your video. Make it as detailed as possible. Don’t forget to put the ‘keywords’ relevant to your video (e.g. origami making, dragon). Also include the link to your channel page, and a subscription link.
3) Tags
These are the most important aspect when talking about choosing the ‘right’ keywords for your video. Tags are responsible in telling YouTube’s algorithm whether your video is relevant to a particular search query. It also helps a video to be discovered through any search engine. Basically, all the keywords you have used in the title and description should be inputted in the tags section. Also, you should add more relevant words or phrases (use quotes for phrases) that you want your video to be associated with. However, avoid using misleading tags. For example, you could use origami, paper-folding, “making a dragon in paper”, dragon, easy, steps, “dragon origami,” “how to make origami”, etc. If your video references some popular artists, event, or news, you might as well include the relevant keywords in your tags. Afterwards, you should consider how you order your tags in terms of importance. Remember, if you want a user to arrive at your video by searching a certain query, you must identify with the individual what certain ‘keywords’ will he/she type in the search box.
4)Create Compelling Thumbnails
Do you notice those little images that appear before you click a video? Those are thumbnails. Like titles, you should select an enticing thumbnail that also must be an accurate representation of your own content. Remember that you’re up against hundreds of videos, so in order for your video to stand out, your thumbnail should be a visually compelling and high-resolution imagery.
5) Use Annotations
What are annotations? These are text overlays that you can place in your video. I guess all of us have noticed while watching a YouTube video, these little text bubbles that are popping up that says “Thumbs up!” or “Subscribe!” Those are examples of annotations. So, how can these help increase your YouTube video views? Firstly, you can use annotations to promote your channel. By using it as a subscribe button, you can make it a lot easier for viewers to subscribe to your channel with only just a click. Also, you can use it promote your other videos. By using it as a navigational tool (e.g. link to Newest video), you can drive traffic to your recent upload; or you can promote furthermore your entire catalogue of videos in your channel (e.g. link to Next/ Previous video).
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